The Secret Power of Colour in Your Brand

Did you know your brand colours can influence how people feel about you before they even read a word? Colour psychology isn’t just for big corporations—it’s a secret weapon for solo-preneurs too.

What colours say about your brand

• Blue: Trust, professionalism, calm

• Green: Growth, balance, health

• Pink: Playfulness, approachability, creativity

• Yellow: Optimism, energy, friendliness

How to pick a palette you love

Start with two main colours and one accent. Keep it simple but meaningful. Your palette should reflect your personality, the vibe of your business, and the feelings you want to evoke in your customers.

Consistency is key

Use your colours across your website, social media, business cards, and other materials. Consistency helps people recognise your brand and builds trust over time.

Colours can make a bigger difference than you realise. Pick them thoughtfully, use them consistently, and watch your brand come alive.

Need help choosing a palette that feels uniquely you? Serif Studio can guide you to colours that work for your brand personality and business goals.